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• Date: 2014-02-24

Philips Launches Smart LED Light Guide System for Retail Applications

Royal Philips, the global leader in lighting, is piloting an intelligent lighting system that gives new meaning to personalized shopping. The system uses intelligent LED in-store lighting to communicate location-based information to shoppers via a smartphone app which they can opt to download. The lighting communicates with the app to send special offers and information to the shopper, relevant to their location in the store. The lighting system, which is currently being piloted with retailers, is being demonstrated at Euroshop, the world’s leading retail show in Düsseldorf (Feb. 16-20, 2014).